Foldables stopped being weird the day Apple made one; now Samsung is cashing the check

Apple’s entry into foldables is likely to accelerate mainstream adoption by legitimizing the category, which strengthens demand for Samsung’s more mature devices and reduces perceived risk for buyers. For CIOs and technology leaders, the bigger implication is that foldables are moving from experimental hardware to a credible enterprise endpoint option, with software compatibility and app resizing support becoming more important for productivity and supportability. IT organizations should expect pressure to modernize mobile app design, device standards, and procurement strategies as foldable adoption grows.