Can Cloudflare CEO Matthew Prince save the web from AI?

Cloudflare argues that AI is fundamentally rewriting the economics and control model of the web: bots now account for more than half of internet traffic, forcing organizations to decide which AI systems can access their content, which must be blocked, and which should pay for use. For CIOs and technology leaders, this signals a shift from managing websites as open, ad-supported assets to governing them as enforceable digital services, with major implications for security, cost recovery, data licensing, and policy around AI agents and scrapers.