Apple @ Work: The enterprise needs to kill the SSO tax, and it’s an opportunity for Apple

The article argues that charging extra for single sign-on is a broken enterprise pricing model that directly increases security risk, because it encourages organizations to leave apps outside SSO and rely on weaker password practices. For CIOs and IT leaders, the strategic implication is that identity should be treated as a baseline control, and Apple could differentiate in enterprise by making secure access cheaper and easier through a platform or acquisition that shifts the economics toward vendor-funded integration.