Gemini can now call businesses for you so you don’t have to wait on hold

Google is introducing an early-experiment Gemini feature on Pixel 11 that can place business calls on a user’s behalf, navigate phone menus, wait on hold, and conduct the conversation with live transcript oversight. For CIOs and technology leaders, this signals the next wave of agentic AI in customer interactions—reducing friction and time waste for end users while raising the bar for automation, conversational UX, and trust in voice-based workflows across industries. IT organizations should expect growing pressure to support AI-mediated phone interactions and to address governance, privacy, authentication, and escalation paths as these tools move from novelty to mainstream service channels.