Google is testing Call for Me, which lets Gemini call businesses on behalf of users, initially for Pixel 11 users with a Gemini subscription in the US (Sarah Perez/TechCrunch)

Google is piloting an AI agent feature, "Call for Me," that lets Gemini place business calls on a user’s behalf, signaling a broader shift from AI as a chat assistant to AI as an operational intermediary. For CIOs, this points to new expectations for customer-facing automation, identity/permission controls, and conversational workflows that may change how support, service, and procurement interactions are handled by IT-managed systems.