YouTube will let you build your own algorithm with AI

YouTube’s new AI-powered custom feeds let users describe the content they want to see, effectively turning recommendation algorithms into on-demand, personalized experiences. For business leaders, this signals a broader shift in digital platforms toward AI-driven curation that can increase engagement, improve content relevance, and reshape how audiences discover information and services. IT organizations should view this as another example of generative AI moving from experimentation into core product experience, raising the bar for personalization, data governance, and responsible AI controls.