An analysis of Internet Archive data finds that by mid-2025, ~35% of new websites published since ChatGPT's launch in late 2022 were AI-generated or AI-assisted (Matthew Gault/404 Media)

By mid-2025, approximately 35% of new websites created since ChatGPT's launch have been AI-generated or AI-assisted, signaling a fundamental shift in digital content creation that will reshape IT infrastructure, content management strategies, and quality assurance processes across enterprises. CIOs must prepare their organizations for increased AI-generated content at scale, including new risks around data governance, authenticity verification, and compliance, while simultaneously leveraging AI tools to maintain competitive velocity. This trend indicates that AI integration is no longer optional for IT leaders—it has become the default development model for new digital properties, requiring immediate strategic planning around skills, tooling, and governance frameworks.