Can John Ternus find Apple’s next big thing?

Apple’s first major launch under new CEO John Ternus suggests continuity in hardware presentation but a potentially sharper strategic direction, especially around AI and the company’s push from the iPhone era into an AI-centric platform era. For CIOs and technology leaders, this signals that Apple may become more decisive about product bets—such as foldables and AI-driven “personal hub” experiences—which could affect enterprise device strategy, mobile app planning, and long-term platform alignment.