Consumers lost $2.1 billion to social media scams in 2025, FTC reports

Social media scams cost consumers $2.1 billion in 2025 with losses increasing eightfold, representing a significant cybersecurity and reputational risk for enterprises whose platforms and brands are exploited by scammers. Facebook-based scams accounted for the largest share of losses, with investment and shopping fraud schemes dominating, indicating that IT organizations must strengthen platform security, authentication controls, and fraud detection mechanisms to protect both customers and brand integrity. This surge in social engineering attacks underscores the need for enhanced security architecture, threat intelligence capabilities, and cross-platform monitoring to mitigate enterprise liability and maintain customer trust.