iPhone Ultra and MacBook Ultra are coming this year, per report

Apple is launching iPhone Ultra (a foldable device with crease-free display and advanced features) and MacBook Ultra (a high-end redesigned laptop with touchscreen and OLED display) in 2026, consolidating premium products under a unified 'Ultra' brand strategy. This product expansion signals Apple's competitive response to foldable phone market adoption and represents a significant shift in device segmentation that will impact enterprise device procurement, support complexity, and ecosystem planning for IT organizations. Technology leaders should anticipate increased demand for device management solutions, training resources, and security protocols to handle these new form factors in their Apple-centric environments.