iPhone 18 Pro and 18 Pro Max review: manual camera exposure controls and image quality improvements, but $100 more than the 17 Pro and expensive storage tiers (Allison Johnson/The Verge)

Apple’s iPhone 18 Pro and Pro Max deliver meaningful camera and image-quality improvements, including manual exposure controls that may benefit creative, frontline, and field workflows, but the $100 price increase and expensive storage tiers raise the total cost of ownership. For CIOs, the strategic implication is a familiar trade-off: stronger endpoint capabilities versus tighter mobility budgets, making refresh-cycle timing, storage configuration, and standard device policy more important than ever.