OpenAI is making its own phone to compete with the iPhone: report

OpenAI is developing its own smartphone to launch in 2028, marking a significant shift into direct competition with Apple's iPhone ecosystem and representing a major expansion of AI-native hardware strategies. This move signals that OpenAI now sees the smartphone as the primary platform for AI agent deployment and user interaction, fundamentally different from traditional mobile OS paradigms. For IT organizations, this introduces a new competitive dynamic in enterprise mobility, requiring strategic assessment of AI-native device architectures and potential shifts in device management, security frameworks, and endpoint strategy.