Amazon says its India quick delivery service, Amazon Now, crossed $1B in annualized gross revenue, with orders doubling QoQ since its launch in summer 2025 (Sankalp Phartiyal/Bloomberg)

Amazon’s India quick-delivery service, Amazon Now, has reportedly surpassed $1 billion in annualized gross revenue and is seeing orders double quarter over quarter, signaling that ultra-fast commerce is moving from experiment to meaningful growth engine. For CIOs and technology leaders, this underscores how competitive advantage increasingly depends on real-time inventory visibility, fulfillment automation, and scalable digital platforms that can support rapid geographic expansion and high-frequency demand. IT organizations should expect greater pressure to integrate e-commerce, supply chain, and logistics systems while maintaining performance, reliability, and cost discipline at speed.