iPhone Duo will usher foldables into the mainstream, just as iPhone did with smartphones; sources: iPhone game controllers will launch under the Beats brand (Mark Gurman/Bloomberg)

Apple is reportedly positioning an upcoming foldable iPhone to do for foldables what the original iPhone did for smartphones: normalize the category and drive broader enterprise adoption. For CIOs and technology leaders, that signals a likely inflection point in user expectations, app design, device procurement, and mobile support strategies as Apple’s ecosystem expands into new form factors and accessories like branded game controllers. IT organizations should begin planning for foldable-aware application testing, mobile device management updates, and support models that can handle a more diverse Apple hardware portfolio.