Apple prepares to steal the foldable revolution that Samsung started

Apple’s entry into foldables with the iPhone Duo signals that the form factor is moving from niche experiment to mainstream platform, with Samsung’s strong sales showing real market demand and validating wider-screen designs. For CIOs and technology leaders, this means foldables may soon become a more relevant endpoint category for workforce mobility, app experience design, and procurement planning, while Apple’s arrival could accelerate adoption and reset user expectations across the enterprise device market.