Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago

Apple’s new CEO is signaling that the iPhone will remain the company’s core platform, positioning it as the intelligent hub for AI rather than treating it as a legacy product to replace. For CIOs and technology leaders, the strategic implication is that the next wave of AI will likely be delivered through existing mobile ecosystems, reinforcing the importance of device-centric AI, app modernization, and security controls around the primary endpoint users already carry everywhere. IT organizations should expect continued investment in iPhone-based workflows, AI-enabled user experiences, and mobile management rather than a near-term shift to entirely new form factors.