iPhone 18 live blog: On the ground at Apple’s biggest event

Apple’s latest launch event signals a potentially significant shift in its product strategy, highlighted by the expected debut of a foldable iPhone, new Apple Watch models, updated AirPods, and broader OS updates under new CEO John Ternus. For CIOs and technology leaders, the key implication is that Apple is using premium hardware and platform changes to reinforce its ecosystem lock-in, which could affect enterprise device strategy, mobile app compatibility planning, and upgrade budgeting—especially if higher prices or delayed standard iPhone availability reshape adoption patterns.