AI Has a Discovery Problem

AI adoption is being slowed less by model capability than by a discovery problem: most users can’t easily see what AI can do for their specific work, so valuable use cases remain hidden behind blank prompts and generic templates. For CIOs and technology leaders, the strategic implication is that success will depend not just on deploying AI models, but on designing context-aware experiences, workflows, and guidance that surface relevant capabilities in the flow of work and drive measurable business value.