How to Watch the Apple September Event (2026)

Apple’s September event signals a strategic shift toward premium hardware, potential new form factors like a foldable iPhone, and a leadership transition under new CEO John Ternus, all of which could influence enterprise device roadmaps and vendor strategy. For IT organizations, the expected delay of the base iPhone and possible price increases tied to manufacturing constraints suggest tighter procurement planning, more pressure on mobility budgets, and a need to reassess refresh cycles, software compatibility, and user demand for higher-end devices.