John Ternus is now Apple CEO, last-minute iPhone event rumors, Apple TV price increase

Apple’s transition to John Ternus as CEO signals potential continuity in hardware strategy, but CIOs should watch for subtle shifts in product priorities, AI investment, and enterprise-facing roadmap decisions as Tim Cook remains involved in an executive-chairman role. The latest Apple TV and Apple One price increase also highlights a broader trend of rising software and subscription costs, underscoring the need for IT organizations to reassess Apple-related spend, service adoption, and refresh plans ahead of the next iPhone and Apple Watch announcements.