Lachy Groom to back India startup Pronto at a $200M valuation, sources say

Pronto, an Indian on-demand domestic help startup, is raising $20M at a $200M valuation—doubling its valuation in weeks—driven by explosive growth of 500K monthly orders and 20% week-over-week booking increases across 10 cities. This demonstrates the massive market opportunity in emerging economy service platforms and highlights how rapidly capital is flowing to high-growth startups in underserved markets, signaling competitive pressure for enterprises to modernize gig-work and service-delivery platforms. For IT organizations, this underscores the strategic importance of investing in scalable, real-time booking and workforce management infrastructure as legacy systems become barriers to competing in fast-moving digital services markets.