Why video data is becoming a strategic business asset

Video data is rapidly becoming a strategic business asset, with organizations using camera infrastructure for business intelligence doubling from 20% to 38% between 2024-2025, enabling insights across manufacturing, retail, and other sectors beyond traditional security functions. IT leaders should adopt a hybrid edge-cloud architecture that balances real-time edge analytics with cloud-based pattern analysis to achieve cost efficiency, reduce bandwidth, and improve latency while maintaining security and operational independence. Success requires close collaboration between security and business units, starting with small-scale pilots before scaling across multiple locations and thousands of devices to identify the optimal processing strategy for each use case.