I found an Android TV launcher that just works better than Google's

Alternative Android TV launchers like Arc Launcher are gaining traction by offering simpler, ad-free interfaces that prioritize app accessibility over content discovery—a direct challenge to Google TV's default experience. For IT organizations managing enterprise streaming deployments or supporting connected device ecosystems, this trend highlights the risk of default vendor solutions becoming fragmented and the growing demand for customizable, ad-free alternatives that may impact device standardization strategies. Organizations should evaluate whether third-party launchers align with their security policies, device management capabilities, and long-term vendor lock-in considerations.