Apple has ‘six major new product categories’ coming, says Mark Gurman

Apple is developing six major new product categories including AI-enhanced wearables (smart glasses, pendant device, AI AirPods), smart home devices (HomePad display, tabletop robot, security camera), representing significant expansion beyond its traditional product portfolio with launches beginning in 2026-2027. This strategic diversification signals Apple's pivot toward ambient intelligence and smart home dominance, which will reshape competitive dynamics in consumer IoT and wearable ecosystems while creating substantial new revenue streams. IT organizations should anticipate increased enterprise demand for Apple ecosystem integration, security considerations around new device categories, and potential shifts in mobile device strategy as these new products compete for user attention and ecosystem lock-in.