Xbox Game Pass Ultimate drops to $22.99
Microsoft is reducing Xbox Game Pass Ultimate pricing by $7/month (to $22.99) under new leadership focused on accessibility, while strategically offsetting revenue impact by delaying Call of Duty titles by one year on the service. This aggressive pricing move signals Microsoft's commitment to gaming platform expansion and market share growth, positioning Game Pass as a competitive threat to traditional game sales and subscription models that IT organizations may need to evaluate for employee engagement and workplace wellness programs.
Android Police2 min read
In a digital world where every streaming service, from Netflix to Disney+, seems to be hiking subscription rates every year, Microsoft is doing something genuinely shocking.