Google's experimenting with a Chrome feature that swaps webpage images on the fly

Google is developing 'Indigo,' a Chrome feature that uses AI to replace or remove webpage images in real-time on the client side, though the business use case remains unclear. This capability could impact how users consume web content and raises questions about brand integrity, accessibility standards, and whether enterprises need policies around AI-modified content rendering. The feature represents Google's continued push to make Chrome an AI-powered browser beyond Gemini integration, potentially affecting how organizations design and deliver web experiences.