Google’s Whoop rival looks surprisingly affordable as its launch nears
Google is preparing to launch Fitbit Air, a screenless fitness band priced around $100 that will compete with Whoop by requiring a subscription-based Google Health service for full functionality. This represents Google's first major Fitbit product since acquisition and signals entry into the premium subscription-based wellness market, potentially disrupting traditional one-time purchase wearables models. The device's success will depend on feature differentiation and whether enterprise customers and IT organizations need to support this new health platform in BYOD and corporate wellness programs.
Android Police2 min read
Google is working on a screen-less Whoop-like band, which its Performance Adviser Stephen Curry has been publicly teasing for months. A recent report provided more details on the band's name, dubbed Fitbit Air, and the premium Google Health subscription that will debut alongside it. Another report now sheds more light on the Fitbit Air's pricing, colors, and band options.