It’s not just one thing — it’s another thing
A distinctive writing pattern ("it's not just X, it's Y") has quadrupled in corporate communications from 2023 to 2025, appearing in press releases and filings from major companies including Cisco, Microsoft, Accenture, and McKinsey. This phrase construction is a known marker of AI-generated content, suggesting widespread adoption of generative AI tools for corporate communications without disclosure. The trend reveals both the growing reliance on AI for business writing and potential risks to corporate authenticity and credibility as stakeholders become aware of these telltale linguistic patterns.
TechCrunch2 min read
This sentence construction ("It's not just this — it's that") has become so common in AI-generated writing that it's no longer just a clue that a piece of writing may be synthetic — it's almost a guarantee.