The bread paradox: why convenience always wins, and why SaaS isn't doomed

Just as consumers choose convenience over cost savings by buying pre-made bread despite owning cheap bread machines, organizations will continue adopting SaaS solutions even as AI-powered development tools make custom software cheaper and faster to build. The hidden costs of building and maintaining custom software—including planning, integration, ongoing maintenance, and organizational attention—far exceed the upfront licensing fees of established SaaS platforms. This 'bread paradox' means SaaS vendors remain strategically valuable to enterprises seeking to reduce total cost of ownership and free up internal resources for core business priorities.