Study: social networks drove 5.7M+ visits to nudify sites between December 2025 and March 2026, with YouTube accounting for 1.82M and X for 1.3M visits (Ej Dickson/Wired)

A significant volume of traffic (5.7M+ visits) is being directed from major social media platforms to non-consensual deepfake creation sites, representing a critical reputational and legal risk for technology companies hosting this content. This emerging threat highlights gaps in content moderation systems and platform governance, requiring IT organizations to urgently evaluate their detection capabilities, policy enforcement mechanisms, and potential liability exposure. Organizations must balance free speech considerations with safety responsibilities while addressing potential regulatory scrutiny around platform accountability.