The only way to fight deepfakes is by making deepfakes

A growing deepfake detection industry, valued at $5.5 billion, is leveraging AI to combat AI-generated fraud that has become "industrial" in scope, with businesses losing up to $1 million per incident. While consumer-grade deepfake tools have made media manipulation frictionless, detection startups like Reality Defender use machine learning to identify manipulated content, though effectiveness depends on detection speed and available training data. For IT leaders, this represents both a critical cybersecurity threat requiring institutional investment and an opportunity to implement detection tools before deepfake-based fraud becomes endemic to business operations.

GabyThe Verge2 min read
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The only way to fight deepfakes is by making deepfakes
I was unsure if my parents would notice that the voice on the other end wasn't mine - or that it was mine, sort of, but it wasn't me. The voice said hello, asked my dad how he was doing, and asked again when he didn't respond quickly enough. "What is that, Gaby?" He realized something was wrong almost immediately. I explained I had tried to trick him and it clearly hadn't worked. "It didn't," he said. "It sounded like a robot." It wasn't a perfect experiment. My parents were out of the country, which made for a shoddy connection. They were having lunch with friends, and the voice couldn't deal with crosstalk or delays in the audio - it trie … Read the full story at The Verge.