Google now lets you explore the web side-by-side with AI Mode

Google's enhanced AI Mode in Chrome now enables side-by-side browsing with conversational AI assistance, allowing users to query web content contextually without tab-switching and aggregate information across multiple open tabs. This represents a fundamental shift in how users interact with search and web content, potentially reducing direct website traffic as AI intermediates the browsing experience. IT organizations should anticipate changes in web analytics, user behavior patterns, and may need to optimize content for AI extraction rather than traditional SEO, while also considering implications for enterprise search and knowledge management strategies.