칼럼 | 모델은 빌리고 그라운딩은 소유한다···AI 경쟁력의 새로운 공식

Organizations should shift their AI strategy from competing on model selection to building proprietary data grounding and retrieval-augmented generation (RAG) pipelines, as foundation models are becoming commoditized while competitive advantage lies in domain-specific data integration and context. IT leaders must invest in data infrastructure, quality management, and grounding architectures rather than pursuing expensive model training, as this approach delivers faster ROI and sustainable differentiation in enterprise AI implementations.