이터너스 기고 | 우리는 아직 개인화를 경험한 적이 없다

Current AI personalization efforts fall short of true customization, often delivering surface-level recommendations rather than meaningful individual experiences—much like displaying emotions without understanding them. Technology leaders must recognize that genuine personalization requires moving beyond basic data analytics to integrate contextual intelligence, emotional understanding, and real-time adaptability through advanced AI and emerging technologies like XR. This shift demands a fundamental rethinking of data architecture, AI strategy, and organizational capabilities to bridge the gap between what users expect and what current systems deliver.