Meta debuts new, cheaper smart glasses under its own brand

Meta has launched a new line of affordable smart glasses starting at $299, positioning itself to dominate the wearables market alongside partner EssilorLuxottica with over 80% market share. These display-less glasses integrate Meta AI assistant capabilities, real-time translation, and pedestrian navigation features, representing a significant shift toward AI-powered wearables as a primary computing interface. For IT organizations, this signals growing enterprise opportunities in employee productivity tools, spatial computing infrastructure, and the need to prepare security and management frameworks for a new category of always-on wearable devices.