Sony’s AI Camera Assistant is exactly as bad as it looks

Sony's new AI Camera Assistant, embedded in the Xperia 1 VIII's camera app, delivers poor results despite significant marketing claims, producing mostly aggressive and unintelligent photo filters similar to Instagram effects from over a decade ago. The feature lacks consistency, provides no educational value to users, and generates few photos worth keeping, raising questions about the practical viability of AI features when not properly validated before market release. This case study demonstrates the risks of deploying unrefined AI functionality to consumers and underscores the importance of rigorous testing and realistic expectations-setting for emerging AI capabilities.

Dominic PrestonThe Verge2 min read
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Sony’s AI Camera Assistant is exactly as bad as it looks
I’m sorry Sony, your AI isn’t very good at photography. When Sony announced the Xperia 1 VIII last month, it promoted the phone by sharing some of the worst photos taken on a Sony camera in years. These weren't just any photos, though: they were taken with Sony's new AI Camera Assistant. After a week with the Xperia 1 VIII, I'm here to tell you that the AI assistant is exactly as bad as Sony made it look. After Sony first showed me the AI Camera Assistant during a press briefing for the Xperia 1 VIII, I said it looked "like an improved version of Google's Camera Coach." It's pretty clear I got that wrong. Camera Coach, found on the latest Pixel phones, is a dedicated camera mode that talks you t … Read the full story at The Verge.